BIRTHDAY/ANNIVERSARY CLUB
Attract new customers. Increase revenue significantly.
Gain daily visibility & exposure.
We use restaurants as examples, but this strategy applies to all business types.
EVERY BUSINESS SHOULD
HAVE A BIRTHDAY CLUB
EVERY RESTAURANT SHOULD
HAVE A BIRTHDAY CLUB
It is one of the most beneficial revenue streams a business can add to boost their business ... hands down!
It is one of the most beneficial revenue streams a restaurant can add to boost their business... hands down!
People love to celebrate their birthdays. It's a proven fact! And this is one of the most obvious reasons to start a birthday club. Face it... birthdays are popular. In fact, they are the singular most popular reason to dine out. It's also the most commonly overlooked marketing systems many owners fail to implement into their own restaurants. Ahead, in this short read, I will explain the importance of "The need for a Birthday Club" in your restaurant, not to mention the revenue boosting benefits you'll add by creating one.
People love to celebrate their birthdays. It's a proven fact! And this is one of the most obvious reasons to start a birthday club. Face it ... birthdays are popular. In fact, they are the singular most popular reason to dine out. It's also the most commonly overlooked marketing systems many owners fail to implement into their own restaurants. Ahead, in this short read, I will explain the importance of "The need for a Birthday Club" in your restaurant, not to mention the revenue boosting benefits you'll add by creating one.
TOP 5 REASONS YOU NEED A BIRTHDAY CLUB
TOP 5 REASONS YOU NEED A BIRTHDAY CLUB
HIGHEST TRANSACTION CUSTOMER:
According to the National Restaurant Association, an average birthday patron spends $78 per table.GOODWILL:
Patrons that dine with you on their birthday bring good will and upbeat energy to your restaurant. It keeps your establishment happier!
GROUPS OF 3-4 PEOPLE ON AVERAGE:
Birthday guests seldom dine alone on their birthday and often times they bring large groups of friends and/or family to celebrate with them. The average birthday table is 3-4 people. Rarely does someone celebrate alone.
LOW HANGING FRUIT:
More than 55% of all Americans eat out on their birthday. Why not capitalize on what would otherwise be lost revenue.
REVENUE MULTIPLIER:
The power of just one more visit can have a tremendous impact on a restaurants bottom line. Just think how having multiple customers dine with you on a daily basis choosing to celebrate at your restaurant instead of your competitor.
HOW TO CREATE THIS BIRTHDAY CLUB
STEP 1
STEP 1
Create a compelling offer
It's very important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
It's very important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
Complimentary meals or desserts
Complimentary meals or desserts
STEP 2
Design the Marketing Collateral
You will now need to create the marketing material to showcase your birthday club to existing guests encouraging them to sign up for your club. This can be post cards you send in the mail, business card sized cards you provide to guests upon paying for a meal, or table tents with a call to action to join your birthday club. Not to mention the most effective way ... social media marketing.
You will now need to create the marketing material to showcase your birthday club to existing guests encouraging them to sign up for your club. This can be post cards you send in the mail, business card sized cards you provide to guests upon paying for a meal, or table tents with a call to action to join your birthday club. Not to mention the most effective way ... social media marketing.
STEP 3
Autoresponder & Website
On any and all marketing collateral, you will need a destination for the guest to visit in order to sign up for your birthday club. This can be a simple one page website that is connected to an email autoresponder that is created to capture the customers information and then automatically send them their birthday offer when their birthday month starts. The information that is collected also builds, what we call in the marketing world, a list. The business we can create out of thin air with this list is invaluable!
On any and all marketing collateral, you will need a destination for the guest to visit in order to sign up for your birthday club. This can be a simple one page website that is connected to an email autoresponder that is created to capture the customers information and then automatically send them their birthday offer when their birthday month starts. The information that is collected also builds, what we call in the marketing world, a list. The business we can create out of thin air with this list is invaluable!
STEP 4
Sign-up form
You can also take more of a manual approach and provide sign-up cards that capture all of your customers pertinent information. Of course, this means you will then need to manually enter this information into a spreadsheet or a database program like Excel or Google Spreadsheets.
You can also take more of a manual approach and provide sign-up cards that capture all of your customers pertinent information. Of course, this means you will then need to manually enter this information into a spreadsheet or a database program like Excel or Google Spreadsheets.
NOW WE CAN'T TALK ABOUT THE POSITIVES OF A BIRTHDAY CLUB UNLESS WE TALK NEGATIVES TOO!
Having an internal birthday club can have tremendous upsides and plenty of benefits for your restaurant. However, it's an additional responsibility that needs your undivided attention and constant management to be fully effective. Unless you have an appointed staff member(s) to properly manage your birthday club, routinely enter new sign-ups into your database, track the responsiveness of your marketing, and finally ... keep your marketing collateral updated and fresh (which we both know can get expensive), then sadly having a Birthday Club can go south quickly. For these reasons is why we at Zen Gorilla Media recommend you create a SOCIAL MEDIA Birthday Club instead of an INTERNAL Birthday Club. This allows you to get NEW customers who are celebrating a birthday right now!
THE MOST EFFECTIVE WAY TO DRIVE NEW BUSINESS
In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday at their restaurant without having to provide a discount.
In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday with their restaurant without having to provide a discount.
Recently, we've been having huge success with a new beta program we created called Birthday Marketing. Our program helps restaurants get more new customers on an ongoing basis from social media.
Recently, we've been having huge success with a new beta program we created called Birthday Marketing. Our program helps restaurants get more new customers on an ongoing basis from social media.
GET NEW CUSTOMERS FROM SOCIAL MEDIA!
Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
GET NEW CUSTOMERS FROM SOCIAL MEDIA!
Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with a limited amount of restaurants per geographic region to maintain the effectiveness of our program.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with a limited amount of restaurants per geographic region to maintain the effectiveness of our program.
WE DRIVE THE MOST UNIQUELY QUALIFIED LEADS TO YOUR BUSINESS. TOGETHER WE ENSURE THEY SHOW.
WE'VE CREATED A SUSTAINABLE SYSTEM THAT WILL PRODUCE NEW CUSTOMERS ON A DAILY BASIS TO YOUR RESTAURANT!
WE'VE CREATED A SUSTAINABLE SYSTEM THAT
WILL PRODUCE NEW CUSTOMERS
Guaranteed or your money back!
ON A DAILY BASIS TO YOUR RESTAURANT.
If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if having a social media birthday club is a good fit for your restaurant. Our SOCAL MEDIA Birthday Club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Click the button below to learn more. We go over our detailed exact process of how we target 1,000’s of birthday guests every day.
If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if having a social media birthday club is a good fit for your restaurant. Our SOCAL MEDIA Birthday Club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Click the button below to learn more. We go over our detailed exact process of how we target 1,000’s of birthday guests every day.